Company
With more than 45 years of business experience as an accountant, real estate broker, and owner of a technology and marketing company (BargainBook.Coupons), I bring a unique perspective that combines financial discipline, market knowledge, and advanced IT solutions. This background ensures that every marketing investment is approached with accountability and designed for measurable results. Today, my focus is a booklet-style coupon program that puts local businesses in front of qualified buyers in a way that is both effective and affordable.
Tracking
“A business owner once said that about half of his advertising budget worked—the only problem was he didn’t know which half. At Bargain Book, we tell you exactly which half works.”
Every Bargain Book offer is fully trackable through phone calls, QR code scans, and online forms used by home service businesses and professional offices—so you know not just that your advertising worked, but when it worked.
Businesses can see their busiest days and hours and which offers drive traffic during slower periods, while other businesses can track estimate and appointment forms, identify peak response times, and focus on the promotions that generate the highest-quality inquiries.
All results are delivered in a clear monthly report showing total engagement, best-performing offers, and the top days and hours for customer response—so you can stop guessing and make smarter business decisions.
Analysis
According to the Direct Marketing Association (DMA), direct mail continues to generate some of the highest returns on investment in the industry, with average response rates around 4.4%. Our full-color, 4-process coupon booklet is delivered to single-family homes of high-income earners for just a few pennies per household, making it one of the most cost-efficient ways to drive real engagement. Businesses gain premium exposure in a polished format, while homeowners receive valuable offers they can use immediately—creating a win-win that builds brand loyalty and revenue.
| Response Rate (DMA Benchmark) | Calls/Responses (7.5k Households) |
|---|---|
| 2% (Conservative) | 150 calls |
| 3% (Typical DMA Average) | 225 calls |
| 4.4% (DMA Industry Benchmark) | 330 calls |
| 5%+ (Strong Offer) | 375+ calls |
*Figures are estimates only. Actual results depend on offer strength, season, and follow-up.
Based on Direct Marketing Association benchmarks.*